Morgan Ingram is the Founder and Chief Edutainment Officer (CEO) of AMP Creative, a company dedicated to reinventing B2B go-to-market (GTM) strategies through influencer marketing and innovative content creation. With over a decade of experience and accolades such as being a four-time LinkedIn Top Sales Voice, Morgan has revolutionized the way businesses engage with their audiences. Here are his key insights for achieving success in the B2B landscape.
1. Embrace Personal Branding
Morgan emphasizes the importance of stepping out of your comfort zone to build a personal brand. His own journey in doing so has opened doors and transformed his career, showcasing how a strong personal identity can resonate effectively with an audience.
2. Shift Focus from Traditional Methods
The B2B landscape is rapidly changing, making it crucial to move away from outdated sales tactics. Morgan advocates for a shift toward content-driven conversations that stimulate engagement and attract leads naturally, rather than relying solely on cold outreach.
3. Prioritize Authentic Content
In a market flooded with generic messages, creating authentic and credible content is essential. Businesses need to tell meaningful stories that truly resonate with their audience if they want to drive engagement and foster lasting relationships.
4. Leverage Influencer Marketing
The capability of influencers to connect with targeted audiences is unmatched. Morgan suggests utilizing a network of credible influencers who can articulate your brand message effectively and speak directly to your ideal consumers.
5. Create Actionable Playbooks
Morgan knows the value of structured systems. He advises companies to develop proven playbooks for B2B influencer marketing, which can guide teams and enhance consistency in results.
6. Innovate Constantly
Continuously reevaluating and innovating strategies is crucial in the ever-evolving B2B landscape. Modern GTM teams must be agile and ready to break free from ineffective approaches to stay competitive and relevant.
7. Build Strong Networks
Fostering connections within the industry can provide invaluable resources and insights. Morgan highlights the importance of assembling a strong network of professionals who can offer support and share experiences.
8. Measure Impact
To truly understand the effectiveness of strategies, one must measure their impact. Morgan emphasizes that CMOs, VPs of Marketing, and heads of demand generation should prioritize measurable outcomes to refine their marketing tactics.
9. Focus on Engagement, Not Just Sales
Creating engaging content should be the primary goal over merely closing deals. When businesses focus on building engaging relationships, revenue will naturally follow.
10. Stay Current with Industry Trends
Finally, Morgan underscores the necessity of staying informed about emerging trends in B2B marketing and sales. Understanding these shifts can enable organizations to adapt promptly and leverage new opportunities.
Morgan Ingram’s insights reflect a transformative approach to B2B marketing and sales. The emphasis on personal branding, authenticity, and innovative strategies positions professionals to thrive in an increasingly crowded marketplace. By prioritizing engagement and leveraging the power of influencer marketing, businesses can evolve and align with the demands of modern consumers.