Laércio Cosentino, a prominent leader in the Brazilian software market, is the co-founder of the family-run GHT4 and serves as the Chairman of the Board at TOTVS. With a robust career spanning decades, he has played a crucial role in advocating for and strengthening Brazil’s technology industry. His insights formed through years of innovation and leadership are invaluable for aspiring entrepreneurs and established leaders alike. Here are some key pieces of advice from his extensive experience.

1. Embrace Innovation
Constantly seek new ideas and methods to improve operations and products. In an ever-evolving market, staying ahead requires a mindset geared toward innovation.

2. Focus on Team Building
Hire talent that not only possesses the necessary skills but also shares your vision. A cohesive team that believes in the company’s mission will drive growth and success.

3. Advocate for Your Industry
Being active in industry associations can propel your business forward. Engage with organizations that advocate for technology and innovation, just as Cosentino does with Brasscom, to help shape the industry landscape.

4. Understand the Global Landscape
It’s crucial to recognize where your country stands on the global stage. Understanding international market dynamics can provide opportunities for your products or services beyond local borders.

5. Prioritize Sustainability
In today’s corporate environment, businesses must focus on sustainability. This shows a commitment to future generations and can resonate with customers who value environmental stewardship.

6. Learn from Failures
Failure can provide valuable lessons. Embrace setbacks as learning opportunities and use them to refine your approach.

7. Stay Customer-Centric
Always align your products or services with customer needs. Engaging with customers directly can offer insights that drive innovation and product development.

8. Build Strong Networks
Establish relationships with other leaders in your industry. Networking can open doors, provide collaboration opportunities, and foster a supportive community.

9. Promote Continuous Learning
Encourage a culture of ongoing education within your organization. Keeping skills sharp and knowledge fresh is vital in a rapidly changing industry.

10. Lead by Example
To foster a strong organizational culture, demonstrate the values and work ethic you want to instill in your team. Leadership is about setting the tone and inspiring those around you.

These insights from Laércio Cosentino emphasize the importance of innovation, collaboration, and a strong ethical foundation in building a successful business. By applying these principles, entrepreneurs can navigate challenges and seize opportunities that lead to lasting success in the technology sector.